E-commerce Personalization Architect / Lead - Boston, MA - Onsite - Direct Client - JOBID658

Job Description

What You’ll Work On

• Leading the personalization architecture for a high-traffic e-commerce ecosystem
• Designing scalable approaches for customer segmentation and behavioral targeting
• Integrating recommendation engines, CDPs, and 3rd-party personalization tools
• Providing hands-on leadership to development teams and reviewing solution design
• Partnering with business stakeholders to translate goals into actionable technical plans
• Continuously evaluating new personalization technologies and recommending improvements

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  4 Key Skills We’re Targeting

  
  

  
  

  1. Large-Scale E-commerce Platform Experience

  
  

  Strong background with ATG, WebSphere Commerce, Adobe Experience Cloud, or similar enterprise platforms.

  
  

  
  

  2. Deep Personalization Expertise

  
  

  Experience with customer segmentation, behavioral targeting, A/B testing, and recommendation engines.

  
  

  
  

  3. Architecture Leadership

  
  

  Ability to set personalization strategy, define architecture patterns, and guide engineering teams.

  
  

  
  

  4. Data-Driven Decisioning

  
  

  Hands-on experience using CDPs, analytics, or ML-driven systems to power personalization at scale.

  
  

  
  

  
  

  
  

  
  

  Preferred Background

  
  

  • Experience with personalization tools like Adobe Target, Dynamic Yield, Bloomreach, Optimizely, or Oracle ATG Personalization
  • Strong understanding of experimentation, conversion optimization, and digital commerce KPIs
  • Exposure to cloud environments and API/microservices-based architectures
  • Retail or B2C e-commerce experience is highly beneficial