Consumer Marketing Specialist

Turn ideas into wins, create and run ads,
write hooks, measure results,
and scale what works.

The Consumer Marketing Specialist is responsible for executing circulation marketing and subscriber acquisition and retention functions of The Keene Sentinel and other related online and specialty publications.

This position plays a crucial role in ensuring print and online audience growth via subscriber acquisition and retention. The position responsibilities include coordination of all facets of consumer marketing including implementing strategies to increase paid circulation revenue and print and digital readership, campaign development, creative execution, performance tracking, pricing, bundling, utilization of subscriber databases, budgeting, and consistent achievement of subscriber volume and financial goals.

The Consumer Marketing Specialist works closely with various staff members within the organization and outside to achieve circulation and operational goals and enhance customer willingness to purchase and satisfaction.

Knowledge, Skills, Abilities:

• Strong business orientation, and analytical and problem-solving abilities to analyze circulation data, identify trends, and make data and market-driven decisions.

• Knowledge of marketing principles and strategies, with the ability to develop effective promotional campaigns.

• Working knowledge of digital marketing platforms including social (paid and organic), programmatic, and others.

• Experience in creative development, including video.

• Working knowledge of marketing automation systems including Active Campaign with the ability to build customer journeys and campaign automations.

• Working knowledge of design software, including Canva, to execute creative campaigns.

• Excellent organizational and time management skills to manage multiple tasks and meet deadlines in a fast-paced environment.

• Strong business, marketing, creative, administration, and customer service skills.

• Strong interpersonal and communication skills to collaborate effectively with internal teams, vendors, and subscribers.

• Proficient in using management software, databases, and Microsoft Office Suite.

• Attention to detail and accuracy in managing subscriber databases (training provided).

• Flexibility and adaptability to navigate changing industry trends and technologies.

• Highly motivated, dependable, self-starting individual with initiative and drive to succeed

• Team player.

• Eagerness to learn, continually seeking to improve management, sales, and customer service skills. • Strong time management and follow-up skills

• Position can be both remote and office based.