Associate Performance Marketing Manager

Job Description

Job Description

Meet Us: King Arthur Baking Company has been sharing the joy of baking since 1790. Headquartered in Norwich, Vermont, we’re the ultimate baking resource – providing education, inspiration, and the highest quality products, all while fostering connections and community through baking. Our superior flours and mixes are available in supermarkets nationwide, and our direct-to-consumer business – website and retail stores – offers an even wider selection of specialty baking ingredients, mixes, gluten-free products, baking tools, and more. We bring baking education to millions of bakers through our cookbooks, podcast, recipe app, website, and baking school. We’re proud to be 100% employee-owned, which means everyone who works here has a real voice and a shared stake in what we do. This creates a strong sense of community built on trust, teamwork, and love of baking. As a benefit corporation, we’re committed to the best interests of all our stakeholders - employees, our local communities, our broader community of bakers, and our planet. Join us and help spread the joy of baking. King Arthur – where, as an employee-owner, your passion and ideas can truly make a difference.

The Position: The Associate Performance Marketing Manager helps guide efforts in driving organic and paid media performance. They will drive both paid media and SEO performance by managing digital ad campaigns, developing and executing search strategies, and partnering with content and technical teams. Using data, testing, and cross-functional collaboration, they ensure search and paid efforts support broader marketing goals and deliver measurable results.

The Benefits: Yes, we have the regular "stuff" - medical, dental, vision, company paid short- and long-term disability, life insurance, paid parental leave, paid time off to rest, paid holidays to have fun, a 401(k) with a company match. But here's what makes us different: 40 paid volunteer hours a year, profit sharing*, participation in the Employee Stock Ownership Plan (ESOP)* and knowing that those working with you are dedicated and engaged co-employee owners that believe in you and your extraordinary abilities to move us all forward.

The Location: Hybrid combining working from home, and onsite in White River Junction VT roughly 1 day per month, and 3-4 days each quarter. Ideal candidates will be located within a 2–3-hour drive of our offices.

The Pay: $80,400 to $108,600 annual salary; commensurate with experience.

Essential Duties and Responsibilities

Paid Media Campaign Management

• Day-to-day management of paid media campaigns across Google, Bing, Meta, and other digital advertising platforms.
• Optimize bidding strategies, ad copy, and landing pages to maximize ROI.

SEO Strategy & Execution

• Develop and implement comprehensive SEO/AEO/GEO strategies to improve organic search rankings and traffic.
• Conduct keyword research, competitive analysis, and site audits to identify opportunities.

Content Collaboration

• Partner with editorial and ecommerce teams to ensure SEO best practices are embedded in content creation.
• Provide guidance on keyword targeting, metadata, and internal linking.

Technical SEO

• Work with web development and UX teams to address technical SEO issues (e.g., site speed, crawlability, structured data).
• Monitor and improve site architecture and mobile optimization.

Analytics & Reporting

• Track, analyze, and report on SEO and paid media performance using tools like GA4, Looker Studio, Ahrefs and SEMrush.
• Provide actionable insights and recommendations based on data.

A/B Testing & Optimization

• Run experiments to improve CTR, conversion rates, and landing page performance.
• Use data to inform iterative improvements.

Tool & Vendor Management

• Evaluate and manage SEO/SEM tools and external agencies or consultants.
• Stay current with industry trends and platform updates.

Experience and Education

• 3+ years of experience in SEO and SEM, preferably in ecommerce or consumer brands.
• Proven track record of driving measurable growth through search.
• Expertise in digital advertising platforms (Google Ads, Bing, Meta, etc.) and SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).
• Deep understanding of search engine algorithms and ranking factors such as E-E-A-T.
• Understanding of AEO and GEO principles and how that impacts the organic search landscape.
• Familiarity with CMS platforms and basic HTML/CSS.
• Experience using AI tools (Copilot, ChatGPT, Claude, etc.) and building agents.

Competencies

• Search Marketing Expertise – Deep knowledge of paid media, SEO, analytics tools, and best practices across search platforms.
• Analytical & Data-Driven Thinking – Ability to interpret complex data, uncover insights, and translate findings into clear optimization actions.
• Cross-Functional Collaboration – Skilled at partnering with content, ecommerce, UX, and technical teams to execute cohesive search marketing strategies.
• Strategic Problem-Solving – Strong ability to identify opportunities, diagnose performance issues, and develop effective solutions.
• Project & Workflow Management – Ability to juggle multiple projects, testing cycles, and cross-team initiatives with precision and timeliness.

Success Factors

• Passion for baking and connecting with our community of bakers.
• Ability to translate data into actionable insights.
• Proactive problem-solver who thrives in a fast-paced environment.
• Strong ownership mentality and accountability for results.
• Curiosity and drive to stay ahead of digital marketing trends.
• A collaborative spirit that aligns with King Arthur Baking’s values and culture.

Physical Requirements/Work Environment/Safety

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical requirements

• Ability to work for prolonged periods at a desk, both in a home office and onsite, using a computer and other standard office equipment.
• Regular use of computer keyboard, mouse, and video conferencing tools.
• Ability to communicate effectively in person, over the phone, and through digital platforms.
• Occasional standing, walking, bending, or reaching within the office environment.
• May occasionally be required to lift or move items up to 15 pounds (e.g., office materials, documents).
• Visual acuity needed for reviewing documents, spreadsheets, and data on screens.
• Ability to commute to the office for in-person meetings, trainings, or other business needs as required.

Work environment

• Indoors, a normal office environment with little exposure to excessive noise, dust, or temperature changes.
• This role operates in a professional office environment where most work is performed at a desk.
• Remote work environment that meets KAB standards for work.

Safety

• Understands that safety is the responsibility of everyone at the organization and is responsible for adhering to/providing work in a safe and ergonomic manner, identifying unsafe conditions and correcting conditions immediately or reporting them promptly.
• Participates in safety and compliance training and safety and health programs.

Supervision

• N/A

Travel

• Attends monthly marketing onsite days in White River Junction, VT.
• Attends quarterly three-day onsite in White River Junction, VT.
• Travels to corporate headquarters as needed in White River Junction, VT.

Other Duties

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice

It is the responsibility of every employee to contribute to a positive and safe work environment through cooperative and professional interactions with co-workers, customers, and vendors. As a proud Benefit Corporation, King Arthur Baking expects our employees to adhere to company-wide green norms and remain educated on company impact campaigns.

There's room at our table for you! Apply today.

Equal Employment Opportunity Employer

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors protected by law. King Arthur Baking provides reasonable accommodation to qualified individuals with disabilities to allow them to participate in both the application process and during employment. Such individuals are encouraged to seek accommodations to allow them to apply for a position, participate in the application process, and meet the essential functions and requirements of the position.

*Amounts vary based on achievement of financial targets. Participation based on hire date and program entry date.