Job Description
Job Description**You must be Massachusetts-based. Direct emails will be ignored and disqualified.**
About Us:
Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management.
Position Overview:
Blueprint seeks a senior Marketing Communications Manager to oversee and run statewide education and awareness programs. This role combines account management, communications, stakeholder engagement, school-based programming, and event operations. You’ll own day-to-day delivery, from strategy to execution for statewide digital and earned media campaigns (health, transit, tourism).Key ResponsibilitiesAccount Management
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Manage scope, budget burn, staffing plans, vendor SOWs, and timeline; escalate risks with mitigation options.
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Ensure brand and message consistency statewide, while enabling district-level customization.
Communications & Outreach
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Lead the customer communications plan aligned to brand messaging and behavior change goals.
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Oversee content calendar (social, email, SMS, web, educator toolkits, PSA), approvals, and performance optimization.
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Coordinate with media relations for statewide messaging and earned media.
Stakeholder Engagement & Partnerships
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Build and run a statewide coalition (schools/districts, law enforcement/EMS, hospitals, faith/sports groups, CBOs).
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Stand up and maintain a partner CRM; set partner tiers and MOUs/LOIs; track activations and contributions.
Event & Forum Management
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Own event playbooks: permitting, venue ops, run-of-show, A/V, interpretation, accessibility, and volunteer management.
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Capture learnings and codify improvements into reusable playbooks.
Qualifications
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7–10+ years in program management for public health, transportation safety, education, or community campaigns.
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Demonstrated success delivering statewide or multi-district outreach with measurable outcomes.
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Hands-on experience running large community events and school-based programming.
- Strong communicator and organizer: builds coalitions, manages vendors, and leads field teams.
- Media/PSA coordination and social content planning experience.
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