Job Description
Job Description
About SpringWorks Therapeutics:
SpringWorks Therapeutics, a healthcare company of Merck KGaA, Darmstadt, Germany, is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors.
We developed and are commercializing the first and only FDA and EC approved medicine for adults with desmoid tumors and the first and only FDA and EC approved medicine for both adults and children with neurofibromatosis type 1 associated plexiform neurofibromas (NF1-PN).
At SpringWorks, we are committed to finding answers people with rare tumors need. We thrive in an atmosphere of passion and tenacity, fueled by the excitement of the possibilities science may unlock and driven to work with urgency because of the importance of our work. We value authenticity because diverse backgrounds, cultures, styles and abilities can only help us find the answers that people with rare tumors are looking for.
Your Role:
The US Marketing Director will be a key contributor in the design and development of operational brand objectives, strategies, and innovative marketing initiatives that will support SWTX late phase asset brand launches. The person in this role will be a member of U.S. Brand team and a key participant in the shaping the launch trajectory of the organization's commercial indications.
Location Classification – Hybrid:
This role will be required to work onsite 2 days a week (Tuesday and Wednesday) or more depending on business needs. #LI-Hybrid
Essential Duties and Responsibilities:
- Develop a deep understanding of disease state, market dynamics, unmet needs, and brand/competitive data to lead the development and evolution of market shaping and brand building initiatives.
- Develop and execute on brand strategies to engage with key stakeholders, including but not limited to HCPs and Patients, that drive differentiated and compelling value to market segments
- Develop and execute brand strategies and campaigns through high-quality, high-impact/engagement, innovative promotional and educational initiatives including but not limited to core promotional materials, print and digital sales force tools, promotional and/or educational programming, media planning and other NPP approaches.
- Engage with Market Research colleagues, Sales leaders, field advisory teams, and cross-functional partners to seek input into strategic and tactical planning and gather feedback and/or measure effectiveness of marketing tactics.
- Demonstrate and develop strong relationships with key customers.
- Collaborate with Thought Leader Engagement and Digital/Multichannel engagement Leads to ensure optimal activation of promotional and educational strategies and tactics (e.g., KOL engagement planning, advisory activities, multi-channel roll out of campaigns).
- Independently and proactively identify strategic opportunities, build plans and execute against them
- Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
- Define, track, and monitor key performance indicators for launch readiness and launch.
- Manage multiple projects and vendors and ensure high-quality and on-time delivery.
- Manage category/project budgets.
- Perform other duties and responsibilities as assigned.
Role Requirements:
- Education: Bachelor's degree (business or related disciplines) / MBA or other advanced degree preferred
- 9+ years of relevant pharmaceutical and/or biotechnology commercial experience
- 3+ years people leadership experience
- Launch and in-line marketing experience
- Tactical planning experience
- Brand planning experience
- Sales experience is preferred
- Rare disease and/or oncology experience is preferred
- Strong track record of influencing key stakeholders and leadership with and without authority
- Team player and strong track record of collaboration
- Strong sense of urgency and ability to organize, prioritize, activate and execute.
- Model SpringWorks Leadership Principles to drive a collaborative function that embraces innovation and drives superior employee experience through growth management
- Embody the SpringWorks Values to act with empathy and humility to drive a culture that takes ownership and accountability for their individual and teams' performance
- Strong interpersonal communication skills to collaborate with colleagues, stakeholders, and vendors effectively and clearly in a remote-hybrid work environment
- Ability to travel occasionally including overnight stay driven by business need
- This position must be able to work East Coast hours
SpringWorks Leadership Principles:
- Change Steward - Recognize that change is essential; set goals that align to the Company's strategy and create positive momentum for change; adapt business practices as necessary to adjust to ever changing requirements
- Excellence Driver - Drive high performance and ownership through an open dialog; recognize performance, empower teams and create accountability for results
- Growth Coach - Set clear expectations, provide frequent feedback, coaching, and encourage continuous learning; leverage individual strengths to help SpringWorkers unleash their potential and grow in their jobs and careers
- Community Builder - Establish connections with others to build strong teams that trust each other and are great at collaborating to achieve goals; create a diverse, inclusive, and psychologically safe environment
Compensation and Benefits:
The expected salary range for this position is $220,000 – $240,000. Actual pay will be determined based on experience, qualifications, location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance.
We offer best-in-class benefits for our team of SpringWorkers who work with urgency on behalf of patients suffering from devastating diseases. Interested in learning more, review additional information here Benefits.
EEO Statement:
SpringWorks maintains an EEO Policy providing for equitable opportunities for employment and conditions of employment to all employees and applicants regardless of actual or perceived sex (including pregnancy, childbirth, breastfeeding or related medical conditions), gender, gender identity or gender expression, sexual orientation, partnership status, marital status, familial status, pregnancy status, race, color, national origin, ancestry, caste, religion, religious creed, age, alienage or citizenship status, veteran status, military status, physical or mental disability, past or present history of mental disorder, medical condition, AIDS/HIV status, sickle cell or hemoglobin C trait, genetic predisposition, genetic information, protected medical leaves, victims of domestic violence, stalking, or sex offense, political affiliation and any and all other characteristics or categories protected by applicable federal, state or local laws. SpringWorks treats all employees and applicants fairly in the selection process (and in other personnel activities) by giving all employees and applicants the same opportunities for employment. SpringWorks' Equal Employment Opportunity Policy is intended to ensure that there are no barriers that would prevent members of a protected group from a fair and equitable opportunity to be hired, promoted, or to otherwise take advantage of employment opportunities.
This Equal Employment Opportunity Policy applies to all aspects of employment, including, without limitation, recruitment, hiring, placement, job assignment, promotion, termination, transfer, leaves of absence, compensation, discipline, and access to benefits and training. Any violation of this Policy will result in disciplinary action up to and including termination of employment.
Privacy:
Upon submission of this form I understand that SpringWorks Therapeutics is based in the United States and personal data submitted in the form will be transferred and accessed in the U.S.. Information about SpringWorks Therapeutics' privacy practices can be found at Privacy Policy - Springworks (springworkstx.com).