Job Description
Job Description
Reporting to the VP of Brand, the Sr. Marketing Manager spearheads NESN’s brand/content marketing strategies, executes on-and-off network marketing plans, oversees agencies and media planning as appropriate, and supports broader growth marketing initiatives. The Sr. Marketing Manager leads the coordination and implementation of marketing plans, programs and campaigns; ensures consistency of brand representation across multiple channels; establishes brand voice and tactics; builds relationships with NESN personalities and outside influencers; and collaborates with internal and external partners on various company initiatives. Opportunity for this role to be Senior Manager level depending on years of experience.
Essential Duties and Responsibilities:
- Establish and implement on- and off-network marketing initiatives per the marketing department’s annual operating plan and for special projects that promote programming initiatives, network tune-in, branded products, and other company initiatives with approval of the VP of Brand
- Ideate, concept out, pitch, and execute on marketing campaigns that advance company objectives
- Track performance of campaigns, target attainment, and conduct recaps
- Concept and lead event marketing efforts as needed as part of broader marketing plans
- Serve as NESN’s main point-of-contact with external media partners, recommend tactics to VP of Brand including new media tactics and trends based on industry research
- Lead for all of NESN’s brand representation and promotional messaging across all mediums and ensure consistency of promotional messaging in all mediums
- Schedule, write and distribute promotional copy for on-network live reads, NESN marketing newsletters, push notification and off-network promotion
- Lead project management efforts in partnership with UI/UX and Creative Services on asset creation and delivery
- Create and execute social media marketing strategies across all NESN brand handles that promote programming initiatives, network tune-in, branded products, and other company initiatives
- Manage, negotiate and keep current all off-network web, print, outdoor, radio and TV spot ad placements
- Track off-network ad placements, create proof of performance reports and present learnings/recommendations for various campaigns
- Manage asset delivery for digital marketing platforms such as Facebook Ad Manager, Google Ads, etc. including creating schedule, copywriting, overseeing asset development and reporting on learnings
- Develop and optimize processes across Sales, Programming & Production, Digital and Creative Services to drive efficiency for asset delivery for Red Sox and Bruins season marketing and sales activations
- Communicate strategy and guidance to NESN Traffic relative to their executing NESN promotional spots on daily traffic logs
- Manage NESN’s promotional inventory with several business partners and coordinate asset production
- Track paid marketing expenditures, provide timely reports to VP of Brand
- Assist the Sales and Affiliate Relations departments in planning, scheduling and executing client events and promotions
- Oversee Red Sox and Bruins and campaigns and activations on NESN’s channels
- Develop and execute influencer branding strategies and platforms and serve as NESN’s main point of contact for all NESN influencer campaigns and strategy
- Coordinate requests and appearances of NESN talent in relation to influencer and sponsored campaigns at client events
- Manage network premium merchandise inventory and related activities
- Successfully completes other related assignments and tasks as needed
We believe in the potential within every individual. If you’re passionate about this role, we encourage you to apply even if you do not meet all of the requirements that are listed within this job description.
Qualifications:
- 7+ years of experience executing targeted marketing campaigns and effective promotions
- Bachelor’s degree required
- Experience working for a sports team, media organization or related entity on the professional or college level a bonus
- 5+ years experience designing and implementing marketing programs
- Detail oriented with excellent organizational skills
- Solid interpersonal and communication skills
- Excellent writing skills with ability to develop compelling, results-oriented copy
- Experience working in athlete relations, player/influencer marketing in a talent agency, professional sports organization or creative agency setting a plus
- Experience working with talent, while maintain the highest level of confidentiality
- Social media strategy, CRM, and/or performance marketing experience a plus
- Strong ability to work collaboratively in a team-oriented environment across various departments
- A demonstrated ability work under limited supervision in a high-pressure and loosely structured environment
- Advanced skills with MS Office (particularly with Excel) with a high aptitude for learning new software applications
- Ability to work weekends and evenings on an as needed basis
- Experience with Wide Orbit a plus
- Flexibility to travel
- Must embrace the NESN Core Values: People, Customer Focus, Adaptability, Teamwork, Diversity, Integrity, Accountability, Passion and Social Responsibility.
We believe that when team members feel supported, they are more engaged, productive, and innovative. If you're looking for a workplace that celebrates people and their personal and professional growth, you've come to the right place.
Some of the benefits we provide include:
- Medical and Dental plans which are currently funded by NESN at approximately 85%
- Pre-Tax HSA, FSA and Dependent Care Account
- 401(k) plan with employer match of 100% up to the first 6% of compensation, 3% contribution through Safe Harbor and discretionary profit sharing of up to 6%.
- Life Insurance, AD&D, Short and Long-Term Disability which are currently 100% funded by NESN
- Paid parental leave
- Time Off Benefits - Eligible NESN Employees accrue Paid Time Off equaling 160 hours or 20 days for the full year
- Team Store Discounts - Employees will receive a discount of 50% at the Red Sox Team Store and 25% off at the Bruins Pro Shop with a valid NESN Employee ID
- Paid Volunteerism - NESN provides eligible employees with up to 24 hours (3 days) of paid time to participate in NESN Connects events.
- Tuition Reimbursement - NESN provides a generous Tuition Reimbursement Program to assist employees who aspire to further their education to learn & grow within their careers.
- MBTA Reimbursement - Eligible employees may be reimbursed up to $100 per month for the use of Mass Transit if it is their primary mode of transportation to & from work
- Travel Assistance & ID Theft Protection
- Estate Guidance - The Hartford helps employees protect their family’s future by creating a customized and legally binding will online using a simple but comprehensive online questionnaire.
- Additional Perks & Employee Discounts - As a NESN employee, you are eligible for other discounts & perks such as pet insurance, tickets, travel, dry cleaning, mobile phones, and much more!
Who We Are
NESN (New England Sports Network) is owned by Fenway Sports Group, which also owns the Boston Red Sox and Pittsburgh Penguins among other holdings, and Delaware North, owners of the Boston Bruins. NESN is delivered throughout the six-state New England region and nationally as NESN National. The definitive source for New England sports programming, NESN consistently has been one of the top-rated regional sports networks in the country, with a reputation for innovative and award-winning production of sports events and specials.
As of Fall 2023, NESN manages SportsNet Pittsburgh, a newly branded regional sports network that televises Pittsburgh Penguins and Pirates games, as well as local college sports, original content and more in PA, WV, and portions of MD, OH and NY.
Our professional environment is passionate, adaptable, creative, and filled with aspiring individuals who are driven to grow with our company. Our core values are at the heart of who we are. We have a spontaneous and vibrant culture, and we truly believe in team spirit and collaboration.
NESN is proud to be a diverse and inclusive employer. We are committed to Equal Employment Opportunities for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.