Under the leadership of the GI Marketing Lead, the SHP555 Non Personal Promotion Lead will drive the development, implementation, integration, and management of strategies, programs, services and tactics for assigned channel(s), customer segment(s) and/or key initiatives in collaboration with other members of the brand team(s) and relevant internal stakeholders. In particular, this role focuses in the short term on pulling through the planned HCP disease state education campaign, developing and implementing a non personal promotion / digital strategy for SHP555 including media planning and execution. This role also is responsible for ensuring all the brand campaigns and customer touchpoints are fed into the Epsilon data warehouse for tracking, analysis, and insight mining, as part of this effort data from this warehouse will feed into a brand dashboard which this role oversees. Finally this role manages the brands pharmacy savings card and sample programs. This role provides direction for work delegated to vendor partners to ensure quality and timely completion of deliverables or provision of services.
As part of the GI marketing team, this role shares responsibility for achieving revenue, market share and A&P expense targets, and is responsible for managing the budget for his/her areas of accountability, including budget phasing, tracking and ongoing oversight. In delivering against assigned objectives, the role collaborates and integrates extensively with other members of the marketing team, GPS, GMA, the field sales team, sales training and multiple other internal functions. The role also requires flexibility to respond to requests from leadership to support various key projects and initiatives that may arise.
Location/Region: Lexington, MA